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Have you invested in money market fund(MMF)? Here is the reason why returns are dropping and what you should do about it.


 Kenyans Embrace Money Market Funds Despite Falling Returns

In recent years, there has been a noticeable rise in the number of Kenyans investing in money market funds (MMFs). Financial advisors continue to recommend them as one of the safest and most adaptable investment avenues available.

This growing interest has led to a significant increase in the number of fund managers catering to local investors. Many platforms now accept deposits as low as Sh100, making MMFs accessible to a wide range of people. Zidii, a new service supported by Safaricom, is among the most prominent recent entrants. Today, almost all large banks, insurance firms, and investment companies operate licensed MMFs.

Many Kenyans turn to MMFs as a convenient place to store emergency savings due to their high liquidity. Unlike most SACCOs, which require a 60-day notice to withdraw funds, MMFs often allow access within a few hours or up to three days.

In 2024 and prior, MMFs delivered impressive returns—some reaching between 15% and 20% annually. On average, investors could expect yields between 12% and 15%. However, that trend has shifted. Most MMFs now offer lower annual returns, typically between 8% and 10%. Read FULL STORY here>>>>> Reason money market fund(MMF) returns are dropping, what you should do about it and make a wise investment.

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